The Hungry Hussey
A full-stack e-commerce destination for premium BBQ rubs, sauces, and pitmaster gear — built as a Wix Headless storefront with a custom React frontend, a serverless backend, and a 5,700-member loyalty program.
E-Commerce Storefront
Custom product catalog with 7 categories, filterable shop, Flavor Anatomy product detail pages, slide-out cart, and secure Wix Payments checkout with loyalty point redemption.
Loyalty Program
5,700-member Hussey Points program using Wix Loyalty API as source of truth. CSV import pipeline, auto-link on signup, point earning rules, flexible reward redemption, and automated email triggers.
Recipe Library
303 recipes with full ingredient groups, step-by-step instructions, sub-recipes, pro tips, and product cross-links. Category and difficulty filtering with featured carousel.
Headless Blog
Blog content pulled from Wix Blog via REST API with post grid, category pages, tag pages, and SEO-optimized individual post pages.
14 Backend Functions
Serverless TypeScript functions for checkout, payment webhooks, loyalty operations, Wix API integration, contact sync, SEO, analytics, and media management.
17 Database Entities
Full data model with row-level security, realtime subscriptions, and admin CRUD tools for products, recipes, videos, contacts, loyalty, and media.
The Results
5,704
Loyalty Accounts Synced
303
Recipes Published
25+
Products in Catalog
3
Scheduled Workflows
5
Automated Email Triggers
100%
Mobile Responsive
Services Built to Grow Your Business
Website Design & Development
Custom websites built with React, Tailwind CSS, and modern web standards. From landing pages to full e-commerce storefronts — designed to convert visitors into customers.
E-Commerce Solutions
Full online stores with product catalogs, shopping carts, secure checkout, inventory management, and integrated payments. Wix Payments, Stripe, and loyalty program integration.
Branding & Identity
Logo design, brand color systems, typography, visual identity, and brand guidelines. We build brands that stand out in the Charlotte and Raleigh-Durham markets.
Wix Headless Development
Custom frontends powered by Wix's backend — keep Wix's e-commerce, loyalty, contacts, and blog infrastructure while getting a fully custom design that breaks free from templates.
Base44 Development
Serverless backend functions, database entities, row-level security, scheduled workflows, and realtime subscriptions. We build the infrastructure that powers modern web apps.
SEO & GEO Optimization
Technical SEO, meta tag management, XML sitemaps, structured data, page speed optimization, and local SEO for Charlotte, Raleigh, Durham, and all of North Carolina.
Loyalty Programs
Customer loyalty systems with point earning, reward redemption, tiered programs, automated email triggers, and full admin management dashboards.
Mobile-First Design
Every website we build is fully responsive — optimized for mobile, tablet, and desktop. We design for the way your customers actually browse.
Analytics & Tracking
Page view tracking, visitor analytics, conversion monitoring, and Google Ads integration to measure and grow your ROI.
North Carolina's
Wix & Base44 Experts
We're based in North Carolina and we know the local market. Whether you're a restaurant in Charlotte, a retailer in Raleigh, or a service business in Durham, we build websites that speak to your customers and rank in local search.
Technology We Build With
Our Process
Discover
We learn your business, your customers, and your goals. Brand audit, competitor analysis, and project scoping.
Design
Custom visual design — brand colors, typography, layout, and user experience. No templates, ever.
Build
Frontend, backend, database, and integrations. Built on Wix Headless and Base44 for scale and reliability.
Launch
SEO setup, analytics, testing, and deployment. We make sure your site is fast, findable, and ready to sell.
Website Design Charlotte NC & Raleigh-Durham
Looking for a website design agency in Charlotte, NC or the Raleigh-Durham area? Cardinal Group Marketing builds custom websites that go beyond templates. We specialize in Wix Headless development — combining Wix's powerful e-commerce, loyalty, and content backend with a fully custom React frontend that matches your brand.
As Base44 developers and Wix experts in North Carolina, we build everything from small business websites to full e-commerce storefronts with loyalty programs, recipe libraries, blogs, and video hubs. Whether you're a restaurant in Charlotte, a retailer in Raleigh, or a service business in Durham, we create websites that rank in local search and convert visitors into customers.
Our branding services include logo design, brand color systems, typography, and visual identity. We help North Carolina businesses stand out with brands that feel premium, modern, and authentically local. From e-commerce website design to digital marketing in Charlotte, Cardinal Group Marketing is your full-service partner for growing online.
Ready to Build
Something Powerful?
Let's talk about your project. Whether you need a new website, a rebrand, an e-commerce store, or a loyalty program — Cardinal Group Marketing delivers. Based in North Carolina, serving Charlotte, Raleigh, Durham, and beyond.